July 2025
It's the middle of winter, perfect weather for drinking more delicious, hot coffee and discussing what's changed in our mycuppa.com.au store this month.
As we mentioned in last month's news, new arrivals have landed, and we are really happy with these new coffee harvests.
We have already created the new Sumatra Natural Filter Roast offering in the store for customers to buy now.
It sits alongside our hugely popular Ethiopian Natural Filter roast coffee as a light roast.
These two outstanding coffees will keep our Filter Roast customers happy with incredible cup complexity, super-sweet fruit-driven flavours and hands-down the best-tasting Sumatran filter experience available in Australia.
Our Sumatra Natural Filter is an exclusive coffee - you won't find it anywhere else.
Grab it here - Sumatra Natural Filter Roast
Timor Organic
It's back; this time, it's significantly different from the previous season's lot.
That's good, as these differences add considerable depth and complexity to a delicious, sweet-tasting cup.
We love this new Timor Organic crop; it is fresh and vibrant and generates some seriously juicy dark fruits.
For Organic coffee drinkers looking to try something different, you won't be disappointed; we have enough to last the season.
Try the amazing new taste here - Timor Organic
Sumatra Organic
Sumatra Organic marks a return of one of our most popular Organic single-origin coffees.
It's been many years since we had access to an organic Sumatra of this quality, and we are looking forward to offering this lot in our mycuppa store since late July.
The coffee has landed and is currently going through our normal QA processes. Stay tuned.
Blends - why they keep changing
Earlier this month, a wonderful, long-time customer emailed asking if they should try something different to the same coffee blend they had been purchasing for more than 10 years.
They had been buying the same coffee every month for ages and wondered if they should be trying other coffees as their preferences had shifted over time towards more "dark chocolate".
So I answered their email by explaining that our blends are always changing, and the ingredients, or blend components, are different every few months.
Sometimes these changes are minor, like a different Brazilian single origin lot; other times they are major, like 50% or more of the blend components changing within a short timeframe of barely a week or 2.
A change might add a bit more fruit, caramel, toffee or even dark chocolate.
Radical changes to coffee blends are confusing or confronting for our customers, so we try to spread changes over a few weeks by swapping just a bean at a time, so the differences are limited to say 20% or 25% each week.
If a customer buys that coffee blend only once a month, depending on the timing, the blend might differ quite a bit from one month to the next.
For a highly popular coffee such as our Suuweet blend, used by many premium cafes around Victoria, the changes can be as high as 8 to 10 steps over six months.
Due to the large number of kilos roasted for the Suuweet blend every week, buying and holding enough coffee to feed that blend in sourcing transactions is impossible - origins have different calendar month harvests, so the arrival times occur throughout the year, not just inside a small delivery window period.
Often, we can't purchase the quantity needed to keep a big blend like Suuweet "locked" at a fixed recipe ongoing.
It's not viable, especially when a critical part of our sourcing strategy is buying "fresh" lots of raw coffee.
We don't buy raw coffee that has been sitting inside an Importer's warehouse for 12 months because it closely matches what we had been using in a blend.
Instead, we hunt for fresh, vibrant, exciting coffees from new arrivals.
So, getting back to the story about explaining to our loyal customer that the blend he buys has changed 10 times in the last 8 months, he was shocked.
"No way, how did you manage to keep it tasting the same?".
The answer was, "We didn't keep Suuweet blend the same over that period because coffee drinkers get bored with drinking the same flavours daily, hence why change is always a good thing".
To give you some further insight, Suuweet blend changed 2 weeks ago, it changed again this week, and next week will be the final change for a few months.
Suuweet will taste different in August compared to July and different again from June.
We expect this difference to be "better"—more dark fruits, body and flavour from these outstanding new crop coffees.
The moral of this story is that whilst you might imagine that the coffee blend you are drinking is getting bored because it hasn't changed in ages, the truth is that it's always changing, if not monthly, then bi-monthly—a juggling act that is part of life in the world of quality coffee.
Instant Coffee
Our instant coffee has been a hit with customers around Australia since we introduced it back in 2018.
Manufacturing instant coffee is complex and extremely expensive - up to 4x more expensive than quality roasted beans.
Also, with fewer companies in Australia able to make instant coffee, there has been a growing trend of imports from overseas.
Given the challenges of escalating costs, limited providers and the flood of "questionable" quality imports entering the country, we have decided to pause our Instant Coffee sales for a short time until conditions improve, if at all.
