Best value online supplier of award-winning premium coffees and teas

mycuppa.com.au is a Melbourne-based specialty coffee provider.

We offer what we believe is the best value online experience of finest-grade premium fresh-roasted coffees and teas in Australia.

First and foremost, we are hard-core coffee lovers. It's a 24/7 thing for us—we live and breathe everything coffee, and it's the reason we have shipped more than 1 million orders to customers since 2007.

We designed and built our entire business to service mycuppa.com.au orders super-fast.

It's not a side hustle like most other coffee brands, as they are easily distracted by the daily dramas of servicing cafes and wholesale accounts. These dramas drain their time and resources, potentially pushing their online orders to lower priority.

At mycuppa.com.au, we operate as a pure online-only business. This means we can focus 100% on customer orders and ensure they are shipped immediately with the freshest coffee possible.

Our systems and processes enable us to pick, pack, and send your orders within minutes.

We roast 20 or more different coffees daily, and you can expect to receive freshly roasted coffee, which is barely 24 - 48 hours old when it left our premises. Our coffees and capsules move extremely fast to over 100,000 customers around Australia.

Read why Australia's coffee judges awarded us 30 medals - 16x Golden Bean and 14x RAS medals in the Royal Agricultural Coffee Awards.

 

 

We run dual, new-generation specialty coffee roasting plants (the most technically advanced in the world) from our purpose-engineered facility in Melbourne, Australia's home of great coffee.

These technological advantages contributed to winning 30 medals, including many golds and overall event champion awards. Although we stopped competing in 2017 as our roasting workload is significant, you might be surprised to discover we sit in the top 10% by scale/volume in Australia.

mycuppa.com.au has been the original pioneer of online supply for premium coffees since 2007, long before the rise of online shopping as we know it today.

During our 17 years of experience running online coffee supply, we have learned and developed key processes and tools to provide an exceptionally fresh, roasted, quality product in a super-quick timeframe. Nobody can do it on our scale with our speed, as we leverage our long-term history and highly skilled resources.

Most coffee companies operate old-style, manual, large and inefficient machinery. These plants mean that coffee roasting operators (the key skill) rely mostly upon guessing and good luck to produce decent or consistent roast outcomes. We call them "browners" as they can only look for anything close enough to a "brown" colour. It's a well-known fact that once you exceed a certain size roasting plant (larger than the capacity of our platforms), the quality of the roast from these big capacity roasting systems declines as the size of the roaster plant increases.

Working in a tough, competitive market like Australia's coffee industry makes you sharper and wiser in what it takes to produce a successful and winning premium-grade coffee product.

A fundamental requirement is having the best-in-class roasting platforms. Not only is the type of platform critical, but our strategy was to remain deliberately within a certain capacity range—called the "sweet spot" for specialty-grade coffee roasting plants. Sure, a bigger machine would make it easier for us and produce a lower cost per kilo, but we would never trade quality for cost efficiencies, not in this cutthroat coffee market.

Our custom-built cast iron platform is the only one of its type in the world, and it has fully automated computer control, ensuring the best-tasting single-origin coffees.

We roast on the most advanced platform for our market-leading blends: Brambati BR-series. This system uses industrial-grade precision to eliminate the variances of human operators or environmental conditions such as ambient temperature or humidity. The system is intelligent and accurate, sensing real-time modelling against a precise roast profile every second and making rapid adjustments using AI technology to ensure the roasting process is always exact to specification.

Our equipment is regarded as the best-built and highest-performing roasters in the specialty coffee market. We can roast for extreme conduction and deep flavours or gentle convection's clean and sweet attributes. This broad and highly flexible range of thermal transfer methods provides an unmatched competitive advantage in Australia's coffee market.

Our dynamic roasting platform enables us to create exquisite coffees in a wider range of styles than other Australian coffee roasting brands. Each platform creates a different heat and flavour stamp, which we match to the best type of bean, specific blend, or batch size.

All our Roasting platforms are fully computer profile controlled and integrated with independent de-stoners to remove debris that could damage your valuable coffee-making/brewing equipment. They are not reliant upon human skill or the risk of error.

To further raise the bar in terms of quality, we installed our equipment within a climate-controlled Roastery—that's right, we keep it all running in a clean and temperature-stabilized environment—not just a roasting room but the whole facility, including our storage areas and cool rooms.

This unique environment separates us from other coffee companies in Australia. We do this to control and manage all variables.

Our success over many years has resulted in spectacular business growth and positioned mycuppa as the leader in providing premium quality online coffee beans in Australia.

But can we deliver?

Since early 2007, we have been providing dedicated online services for coffee, tea, capsules, chai and chocolate powders to customers all around Australia.

Today, we are considered accomplished veterans and experts in the complex realm of e-commerce and logistics. We are not a coffee company that dabbles in online sales or runs its online business as a side interest or a part-time fill-in task when not busy doing cafes.

mycuppa.com.au is a dedicated online provider, which means all our investments are for improving quality, performance, and the customer experience.

We send out over 900 parcels weekly, ranging from a small 500g order to a multi-carton 75kg order. Nothing is too small or big for us as we turn around the roasting, packing and shipping at lightning speed.  

Delivering high levels of service and flexibility has grown our business, and our customer loyalty has surpassed the industry standard.

Everything is super-fresh, as we only roast enough of each type and variety of coffee to service a very short 24-hour window. This is radically different from every other coffee company that roasts today for delivery next week to cafes, retail stores, and supermarkets.  

We do not roast to stock or fill up warehouse shelves, as everything stays on our premises for only one day until we repeat the cycle tomorrow.

Around 80% of the roasted coffee leaves our premises the same afternoon. You simply can't get coffee that fresh in retail stores, cafes or supermarkets. This creates a major differentiator in our business - despatching coffee that is too fresh, too volatile and still developing so that once it arrives at your door anywhere in Australia, you can enjoy the coffee during its peak performance window.

The simple facts about value.

Often, folks may think a product or service must be better because it is expensive.

Well, we can let you in on a secret if you haven't worked it out already—the quality segment of our local Australian coffee market, referred to as Specialty Coffee, is rife with pretentious pricing on products, sometimes so outrageously high as to delude you into thinking it must be the best because it's the most expensive.

At the higher-priced end of the coffee market, you are not necessarily buying a proportionally high-grade coffee but paying for a brand's perception of worth.

Putting aside the supermarket segment, our vision has always been to challenge the market with better value, and this strategy is why 100,000+ Australian customers prefer the mycuppa.com.au coffee experience.

We use quality ingredients and roast to exact standards with systems far superior to many other Australian coffee brands. More importantly, we ensure that every coffee leaving our premises is the freshest available.

We have invested millions in our infrastructure; it runs daily, not just one or two days a week, like many other coffee companies.

The most important reason is that we care about getting your coffee to you fast—we jump on your orders instantly.

Our products are always competitively priced, and we consistently benchmark our value proposition against the market, seeking always to provide the best value.

We use only premium-grade products — no question.