“Exploration is wired into our brains. If we can see the horizon, we want to know what's beyond .” — Buzz Aldrin
mycuppa August 2019 Newsletter
Last month marked a return to our Single Origin roots with a glorious feature coffee from Burundi's Long Miles project.
We were caught off-guard by the incredible response and success of the Long Miles coffee - orders surging 300% above our original estimates. Not to be outdone, July's Secret Label Tanzania also shot 250% over our average monthly promotion budget, taking the combined July tally to lofty heights.
Each month, we increase the holdings available for these promotions and every time, our customers respond in spades by taking a punt to try new, distinctive coffees.
Thank you for the trust and for genuinely inspiring us to reach higher to seek exciting and unique coffees.
August's Secret Label is a beautiful blend we have developed based on all the things we loved about coffees over the last 12 months. Yes, the list was extensive, but we condensed it down to something "pure".
Our feature single origin in August is from Nicaragua's premium region - Nueva Segovia - red plum, chocolate, hazelnut, cocoa butter.
August Secret Label
Our August 2019 Secret Label is now available for a limited time in 1kg packs.
We have been experimenting in the blending room to create a perfectly balanced coffee with ideal flavours and acidity.
It's a challenging feat to create a product with universal appeal. Regarding coffee, everyone likes different flavours, fruit, sweetness, body and finish with detectable attributes such as nut, chocolate, caramel, vanilla and toffee.
August's Secret Label showcases rich, textured features, and we are pleased with the result.
Upon opening the pack, you will immediately notice the difference in aroma, appearance, and taste of this coffee blend.
With sweet cherry, pecan, super-smooth mouth-feel, salted caramel, toffee, sticky date pudding, and fruit trail, I am finishing with a sweet candy lingering aftertaste.
This beautiful blend represents what our customers have loved most in coffee over the last 12 months of running the Secret Label program - it's got something for everyone.
Buy as much as you want - we will roast it daily until the lot runs out.
Please note some of our Secret Label offers have often been sold out within two(2) weeks despite upping the allocation, so there is no guarantee the offer will remain open for the entire month.
For a limited time only - ending when the allotment has run out, which may occur before the end of the month.
A refined, lush and classy coffee, this blend oozes sophistication and complexity that's subtle yet noticeable - just how we like it, with a series of twists that delight without overpowering or dominating the cup.
Our feature single-origin coffee for August is sourced from Nueva Segovia, one of Nicaragua's top-growing regions. Six of the top 10 Cup of Excellence 2018 winners were located there.
Nueva Segovia is in the Northern area near the Honduras border and is emerging as a critical sourcing area for premium quality micro-lot coffees.
Farmers in this region are focused on improving the quality and experimenting with advanced processing techniques such as honeyed, natural and fermentation.
Nicaraguan coffees tend to play in the middle of the spectrum, rarely stepping out the side to shine in glory and, unfortunately, often passed over by the genuinely snobbish coffee enthusiasts.
However, like all origins, there are, in fact, hidden gems; you need to keep on hunting for rewards.
Our strategy is simple: when evaluating a coffee - look for something unique, distinctive and memorable - search for the unusual and play to its strengths, regardless of whether it's unfashionable or "on-trend". Nothing is more rewarding than showcasing an origin rarely displayed in the spotlight - a Cinderella moment.
In October, we featured a coffee from Nicaragua, the unique Dipilto, as our single origin.
At the time, we strongly believed this coffee was just the ducks-nuts - it delivered something slightly different from the traditional cup profile with delicious almond, nougat and ripe cherries wrapped in a smooth, rich dark chocolate coating.
One of the best cups of coffee my beloved wife Dianne has ever had was because nougat is a rare flavour often talked about but seldom experienced. This month, we have another coffee from the same producer that boasts a rich and delightful combination of sweet flavours, including red plum, pineapple, and citrus fruits, as well as chocolate, hazelnut, and cocoa butter notes.
A clean, complex, refined and rich coffee to delight the senses with its long, syrupy finish.
Ideally matched with milk-based beverages, this Nicaraguan is our pick for a latte, flat-white or cappuccino.
Take advantage of this chance to taste the best offer from Nicaragua.
