“New Year's resolutions work something like this: you think of something you enjoy doing, then resolve to stop doing it.” — Henry Moore

mycuppa January 2019 Newsletter

Happy New Year from the mycuppa team.

Sometimes you just can't win.

December was a huge month for customer orders but also the worst period in our 11-year history of freight problems.

It is all caused by freight companies unable to cope with surging demands from online shopping.

Shipping meltdowns occur every year without fail, except it's the depth of failure that varies.

We copped it bad three years ago when AusPost introduced their automated X-ray systems, but this year was painful on a new scale.

Everywhere, all across Australia, from the last week in November at the "Black Friday" global sales event and into the first two weeks of December, freight performance plunged to epic lows......but what really shocked us was the severity and the duration of the pain.

Let's pretend for a moment that you go on holiday or travel somewhere and actually enjoy the coffee. Our article this month road-tests the coffee at Victoria's newest 5-star resort, and the results should come as no surprise to regular travellers.

December's Secret Label smashed all records, and customers have been asking for more. Thank you to all those who expressed their joy at what was a truly delicious coffee; it's really appreciated.

January's Secret Label is a stealthy surprise package - crisp apple, melon, rich cocoa buttery body and amazing fruit sugar sweetness. Yummo in milk and coffee, we just can't stop drinking.

Last month, we drove Secret Label in a different direction - a specially engineered blend called Symphony that smashed all previous records in sales and positive customer feedback.

Many have asked for more, and we may do something like that again in a future month's promotion.

For January's Secret Label, we have curated a lip-smacking coffee with notes of melon, mandarin citric acidity, crisp apple cider, and a full-rounded cocoa butter body with fruit sugar lingering sweetness.

This month's Secret Label has stealth power in spades; it's from a highly respected origin, and whilst initially, we thought it was just a really delightful, honest and sweet coffee, the more we drank it, the more we fell hopelessly in love with it's appealing clean acids dancing delicately on the palate.

Well-balanced, rounded and effective in milk-based espresso beverages.

Roasted daily until the campaign allocation runs out - it will not last the entire month.

Please Explain

Every year, we brace for the peak freight season and the pain it causes both us and our customers.

This year, we sustained three weeks of utter nightmare - all day, every day. With more than 300 freight incidents to manage, we were left wondering what sort of monster created this tsunami of destruction.

Read our article explaining what went wrong with freight companies - here.